FRENZY is an Edinburgh event brand built for nights that don’t hold back. They needed an identity as loud as the room: something that works as hard on a lineup drop as it does on a t-shirt. We built it around the bracketed [frenzy] wordmark and a single neon green, then rolled it out across the full event campaign: artist announcements, the Full Frenzy poster series, film and merch for their December show at The Mash House.
— Logo
The [frenzy] wordmark, held between square brackets that frame every application of the identity.
Wordmark · Identity · Type
— Event campaign
Story-format rollout for the event: animated announcements and artist reveals built from the identity’s graphic system.
Social · Motion · Event campaign
— Artist posters
A Full Frenzy poster for every artist on the Edinburgh line-up. One system: the name set huge in neon green behind the artist, HUD framing, and the date and city locked to the same grid.
Event campaign · Artist announcements · Social
— Merch
Back print built from the identity’s core mark. Dog-mouth illustration wrapped around the [frenzy] wordmark, screen-print style with a neon green and white ink split on washed black.
Apparel · Screen print · Merch design
