Overview
GRÜVMNT came to us with a strong emblem, a fanged shield, and a wordmark that didn’t carry the same edge. We redrew the wordmark from the emblem’s DNA so the two finally read as one brand, built the brand book around them, and now keep the visuals moving every month on our Visual Operating System retainer: campaign artwork, film and social content locked to the identity.
— Logo system
A wordmark and emblem pair: the wordmark leads on wide formats, the emblem holds the brand on its own in small spaces.
Logo system · Wordmark · Emblem— Artwork
Portrait campaign film for GRÜVMNT, cut for feed and story placements.
Campaign · Motion · Social