Become the Identity

FIVEAM / NØCTILEXBrand book + Brand operating system — Manchester
Overview

NØCTILEX is a Manchester techno brand that runs more like a cult than a club night: a tight, loyal family of ravers who keep coming back for the same thing. They didn’t need to look bigger or shinier. They needed an underground presence that felt as close to the real thing as possible, the darkest, sweatiest rooms, captured in their visuals. We built an identity that leans into that: a jagged, ritualistic wordmark, a palette of black with red used sparingly, and campaign artwork that feels found rather than polished. Every lineup drop and every post was designed to feel like an invitation into something you had to be part of to understand.

NØCTILEX
NØCTILEX lineup — Jørdan Tiltstøne
NØCTILEX lineup — KXD
NØCTILEX lineup — Onefive
NØCTILEX lineup — Fin Carroll

— Lineup artwork

Part of the Become the Identity campaign. Each act announced added to the artwork: the barbed vine, embers and red growth spread further with every reveal, so the lineup built visibly towards the night.

Campaign · Compositing · Event artwork

— Video artwork

Animated story artwork for the event rollout, bringing the campaign’s barbed vine and embers into motion for social.

Motion · Social · Event campaign

— Live visuals

The campaign artwork animated for the LED wall, then played live in the room on the night.

LED visuals · Motion · Live
Services

Brand book

[Single product]

Brand operating system

[Monthly retainer]
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